About Us

W-Collective is where sass meets substance, and our cheeky T's fuel empowerment.

Our merch isn't just about looking good—it's about our girls feeling unstoppable. Each piece is a celebration of the bold, witty, and unstoppable spirit we see in you, our community of fierce women. Just like our content, our clothing is designed to inspire, empower, and bring a little extra sparkle to your everyday hustle.

These aren’t just clothes; they’re conversation starters, confidence boosters, and a little wink to the world that says, "I’ve got this." Whether you're slaying it in the boardroom, hitting the books, or just chilling with your girls, our threads have got your back—literally, lolz.

ABOUT THE CO-FOUNDERS 

Clare Mac (CEO & Co-founder)

Hailing from a principality state in Northern England where botox, filler & fake tan are state recognised religions (Liverpool), Clare is a wiley old scouser and believes that most organisations promote an unwitting facade of meritocracy but in truth the system is broken mainly because it was designed for and by men over 100 years ago.  

Clare thinks we can do better for our women and the best kind of help is self help. Being a self confessed lefty (aka known for going on drunken rampages in her uni days with a broom handle and chanting “people unite”), she thinks we should share all of our collective knowledge and experiences to support each other to make this change. 

Clare has 15 years experience working in senior commercial positions with some of the Europe’s largest retailers (Aldi, Lidl, Sainsburys, Morrisons), knows about being profitable and buying smart.

Katie May (Creative Director & Co-founder)

Part term vegetarian, full time goth Katie May has fifteen years of senior design experience working at the biggest names in online fashion in Europe (ASOS, H&M, M&S & WGSN)

Katie May is a passionate advocate for sustainability, believing having a sustainable brand strategy creates a more resilient and successful brand. She is experienced in building comprehensive brand strategies that are commercially minded but also address environmental, social and ethical issues.

Katie May is an expert in boosting brand awareness, lead generation, conversion optimisation and developing a clear, compelling message that resonates with customers.

Laz (Marketing Director)

Meet Laura, affectionately known to Clare (but literally no-one else) as "Laz".

With a kick ass career lasting nearly a decade in corporate marketing, Laura's journey took a pivotal turn when redundancy unlocked the fiery entrepreneur within her. Seizing the opportunity with both hands, Laura, alongside her partner, pioneered the slashie lifestyle making money here and there and everywhere using her skills and experience gained in corporate. 

Alongside raising two wonderful children, she co-founded Goodwin Tennis, transforming it from a side hustle into a thriving holistic lifestyle business. Under her strategic marketing expertise, Goodwin Tennis saw a tenfold increase in revenue, earning Laura recognition as a finalist in numerous business awards and touching the lives of thousands with its positive impact.